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Navigating the shifting sands of ecommerce

We chat to the digital marketing sage, and CEO of Firefly Digital, Anthony Baxter, about navigating ecommerce in 2022.
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What's next? The post-Covid retail environment.

Jo and Andy Mackie share their thoughts on customer behavioural change, the opportunities and what this new landscape looks like.
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Flat Lay Inspiration!

We pushed boundaries, tried new ideas and have collated all of this advice into one easy step-by-step flat lay guide...
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Chloé Julian, Founder & Designer of Videris Lingerie

We are excited to share an interview about Chloè's experience at Asset Factory creating content for her new brand Videris.
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Step up your small product game

90% of consumers do their shopping online, and 87% say that product photography plays a vital role in purchase.
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Brooke Fairgray, Marketing Manager at Saben

This week we sit down with Brooke from Saben to chat all things brand journey, e-commerce development and content creation!
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STORM: how to build customer loyalty

Over 70% of consumers are more likely to recommend a brand if it has a good loyalty program. Let's talk about trust...
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STORM: opportunity, positivity & change

As we continue this four-part series with Marc van der Putten from STORM, we talk about trusting yourself and being brave.
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Checking in with Hej Hej

Today we sat down with Co-Founder Alice, who talks all things linen, colour and inspirations!
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#togetherwecreate with GreatFull

Meet Melissa Gardy, Founder of Great Full. We sat down to chat with Melissa about her brand, aspirations and community of makers.
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Checking in with STORM

Today we sit down and chat with STORM Founder, Deborah Caldwell, to find out more about the brand and her why.
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SPOTLIGHT: Sam Hickey from Asuwere

Asuwere is a unique business concept based in Auckland that is changing the way men shop for their wardrobes.
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SPOTLIGHT: Benny Castles from WORLD

We caught up with Benny at a recent Asset Factory photoshoot and got talking about creating a diverse in-store customer experience.
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Checking in with Earls Collection

Co-Founder and Director, Josh Heares, sat down to chat with us all things brand, motivation and what’s keeping him inspired.
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#togetherwecreat with Just Like Jack

We met with Phillippa Goodwin to chat all about her new brand, the launch and her flat lay product photography process.
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Q&A: Meet our in-house stylist

ver wondered who was behind the images you receive when using our D&R service? Meet Nadine Scretching, our in-house stylist!
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NZ sales hit new record and it’s all about local

According to NZPost, online spend in October 2021 was up 71% year on year and hit a massive $765 million. Let's talk about it.
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Your one stop shop for content

We have developed techniques that enable us to shoot both your ecommerce assets and creative social content in one shoot.
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New Zealand Herald Article

"Kiwi duo's machines produce retail photographs without a photographer" Article written by Damien Venuto, Business Reporter.
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APPLICATIONS CLOSED - Stylist

This position has been filled. We have an exciting opportunity for a stylist to join our automated content studio.
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Launch: W by Working Style

We sat down to chat with Sharon Orquejo, the woman behind Working Styles newest creation, W.
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APPLICATIONS CLOSED - Studio Assistant Role

This position has been filled. We have an exciting opportunity for a full time studio assistant to join our automated content studio.
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Meet Vintage Kit

We sat down with vintage fashion enthusiast, Jackson Thomas to chat about his new brand, content creation & exciting new steps.
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Consistency is Key

The average revenue increases by 33% when consistent. See how our machines ensure consistent e-commerce content every season.
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Meet Sustainable Kiwi Brand YY Nation

We sat down with Kim Faiga to chat about their brand journey and overcoming the traditional barriers of e-commerce.
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Elle Pugh, Co-Founder of Elle + Riley

Read our full interview with Co-Founder Elle Pugh as we chat about her new stores, inspiration and content creation processes.
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Checking in with Minx

We're checking in with our good friend Cushla Reed to chat about life working from home and her latest inspirations!
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STORM: do's and don't of e-commerce

Join us for this four-part series with Business Development Manager Marc van der Putten as we learn about successful e-commerce.
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Checking in with Tuesday Label

Founder & designer Biddie sits down to chat all things inspiration, motivation and how she’s smashing the #workingfromhome life.
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SPOTLIGHT: Steve Dunstan from Huffer

We spoke with Huffer founder, Steve Dunstan, about working through business plateaux and content creation.
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Our automated technology sets the stage

Take a look at the step-by-step guide we’ve pulled together to show you just how easy creating this kind of content can be.
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World class content for world class ingredients

As Reso’s chosen ecommerce content partner, we are excited to share the assets that fuelled their website rebuild.
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Creative lighting at your fingertips

At Asset Factory, we understand the importance of brand and being able to tell your story through content. Soo, let's talk lighting...
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NZ Retail x Idealog Article

"Contactless Content Creation: Asset Factory aids businesses during Lockdown" Article written by Mollie Edwards from ICG.
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Contactless Content Creation is here!

Our unique Drop & Run service enables high quality content to be produced quickly, cost efficiently and safely.
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Carbon Soldier, forging their own path.

With Founder, Barbara McCamish's trust, we took our knowledge and experimented with new and playful ways of bringing the brand to life.
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Your all-in-one solutions: Our Eclipse Machine

This machine is a true prodigy in small to medium sized product photography and video creation.
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Stacey McIntosh, Co-Founder of Harrie & Sam

Read our full interview with Co-Founder Stacey McIntosh as we chat about her kiwi-made brand, online platform, and content creation.
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APPLICATIONS CLOSED - Junior Mac Op

This position has been filled. We have an exciting opportunity for a part-time junior designer to join our automated content studio.
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Video is Vital

80% of video marketers say that video directly impacts sales. See how vital video content was for new sustainable brand YY Nation.
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Why you need video NOW

Using video on your website can increase conversion by 86%. Our incredible technology makes video capture easy.
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Asset Factory x Shopify Workshop

Get professional tips on simple, yet effective ways to take better product images using your smartphone or camera.
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STORM: increase sales & decrease returns

Increase sales by 70%, reduce returns by 60%. Video is no longer a nice-to-have, it’s a must-have.
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Checking in with Asili

Need a little inspiration? This week we sit down with Co-Founder of Asili Design, Eve Penny!
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SPOTLIGHT: Tuhirangi Blair from Lucky Dip

Cutting an entirely different pattern in an industry reliant on mass production. We speak with Tuhirangi Blair about his newest project.
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Technology
  • The Profoto StyleShoots™ Eclipse Machine
  • The Profoto StyleShoots™ Live Machine
  • The Profoto StyleShoots™ Horizontal Machine
  • The Profoto StyleShoots™ Vertical Machine
  • The Profoto StyleShoots™ Eclipse Machine
  • The Profoto StyleShoots™ Live Machine
  • The Profoto StyleShoots™ Horizontal Machine
  • The Profoto StyleShoots™ Vertical Machine
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  • + 64 9 377 3559
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