Blog - Asset Factory

Navigating the shifting sands of ecommerce

We chat to the digital marketing sage, and CEO of Firefly Digital, Anthony Baxter, about navigating ecommerce in 2022.

What's next? The post-Covid retail environment.

Jo and Andy Mackie share their thoughts on customer behavioural change, the opportunities and what this new landscape looks like.

Flat Lay Inspiration!

We pushed boundaries, tried new ideas and have collated all of this advice into one easy step-by-step flat lay guide...

Chloé Julian, Founder & Designer of Videris Lingerie

We are excited to share an interview about Chloè's experience at Asset Factory creating content for her new brand Videris.

Step up your small product game

90% of consumers do their shopping online, and 87% say that product photography plays a vital role in purchase.

Brooke Fairgray, Marketing Manager at Saben

This week we sit down with Brooke from Saben to chat all things brand journey, e-commerce development and content creation!

STORM: how to build customer loyalty

Over 70% of consumers are more likely to recommend a brand if it has a good loyalty program. Let's talk about trust...

STORM: opportunity, positivity & change

As we continue this four-part series with Marc van der Putten from STORM, we talk about trusting yourself and being brave.

Checking in with Hej Hej

Today we sat down with Co-Founder Alice, who talks all things linen, colour and inspirations!

#togetherwecreate with GreatFull

Meet Melissa Gardy, Founder of Great Full. We sat down to chat with Melissa about her brand, aspirations and community of makers.

Checking in with STORM

Today we sit down and chat with STORM Founder, Deborah Caldwell, to find out more about the brand and her why.

SPOTLIGHT: Sam Hickey from Asuwere

Asuwere is a unique business concept based in Auckland that is changing the way men shop for their wardrobes.

SPOTLIGHT: Benny Castles from WORLD

We caught up with Benny at a recent Asset Factory photoshoot and got talking about creating a diverse in-store customer experience.

Checking in with Earls Collection

Co-Founder and Director, Josh Heares, sat down to chat with us all things brand, motivation and what’s keeping him inspired.

#togetherwecreat with Just Like Jack

We met with Phillippa Goodwin to chat all about her new brand, the launch and her flat lay product photography process.

Q&A: Meet our in-house stylist

ver wondered who was behind the images you receive when using our D&R service? Meet Nadine Scretching, our in-house stylist!

NZ sales hit new record and it’s all about local

According to NZPost, online spend in October 2021 was up 71% year on year and hit a massive $765 million. Let's talk about it.

Your one stop shop for content

We have developed techniques that enable us to shoot both your ecommerce assets and creative social content in one shoot.

New Zealand Herald Article

"Kiwi duo's machines produce retail photographs without a photographer" Article written by Damien Venuto, Business Reporter.

APPLICATIONS CLOSED - Stylist

This position has been filled. We have an exciting opportunity for a stylist to join our automated content studio.

Launch: W by Working Style

We sat down to chat with Sharon Orquejo, the woman behind Working Styles newest creation, W.

APPLICATIONS CLOSED - Studio Assistant Role

This position has been filled. We have an exciting opportunity for a full time studio assistant to join our automated content studio.

Meet Vintage Kit

We sat down with vintage fashion enthusiast, Jackson Thomas to chat about his new brand, content creation & exciting new steps.

Consistency is Key

The average revenue increases by 33% when consistent. See how our machines ensure consistent e-commerce content every season.

Meet Sustainable Kiwi Brand YY Nation

We sat down with Kim Faiga to chat about their brand journey and overcoming the traditional barriers of e-commerce.

Elle Pugh, Co-Founder of Elle + Riley

Read our full interview with Co-Founder Elle Pugh as we chat about her new stores, inspiration and content creation processes.

Checking in with Minx

We're checking in with our good friend Cushla Reed to chat about life working from home and her latest inspirations!

STORM: do's and don't of e-commerce

Join us for this four-part series with Business Development Manager Marc van der Putten as we learn about successful e-commerce.

Checking in with Tuesday Label

Founder & designer Biddie sits down to chat all things inspiration, motivation and how she’s smashing the #workingfromhome life.

SPOTLIGHT: Steve Dunstan from Huffer

We spoke with Huffer founder, Steve Dunstan, about working through business plateaux and content creation.

Our automated technology sets the stage

Take a look at the step-by-step guide we’ve pulled together to show you just how easy creating this kind of content can be.

World class content for world class ingredients

As Reso’s chosen ecommerce content partner, we are excited to share the assets that fuelled their website rebuild.

Creative lighting at your fingertips

At Asset Factory, we understand the importance of brand and being able to tell your story through content. Soo, let's talk lighting...

NZ Retail x Idealog Article

"Contactless Content Creation: Asset Factory aids businesses during Lockdown" Article written by Mollie Edwards from ICG.

Contactless Content Creation is here!

Our unique Drop & Run service enables high quality content to be produced quickly, cost efficiently and safely.

Carbon Soldier, forging their own path.

With Founder, Barbara McCamish's trust, we took our knowledge and experimented with new and playful ways of bringing the brand to life.

Your all-in-one solutions: Our Eclipse Machine

This machine is a true prodigy in small to medium sized product photography and video creation.

Stacey McIntosh, Co-Founder of Harrie & Sam

Read our full interview with Co-Founder Stacey McIntosh as we chat about her kiwi-made brand, online platform, and content creation.

APPLICATIONS CLOSED - Junior Mac Op

This position has been filled. We have an exciting opportunity for a part-time junior designer to join our automated content studio.

Video is Vital

80% of video marketers say that video directly impacts sales. See how vital video content was for new sustainable brand YY Nation.

Why you need video NOW

Using video on your website can increase conversion by 86%. Our incredible technology makes video capture easy.

Asset Factory x Shopify Workshop

Get professional tips on simple, yet effective ways to take better product images using your smartphone or camera.

STORM: increase sales & decrease returns

Increase sales by 70%, reduce returns by 60%. Video is no longer a nice-to-have, it’s a must-have.

Checking in with Asili

Need a little inspiration? This week we sit down with Co-Founder of Asili Design, Eve Penny!

SPOTLIGHT: Tuhirangi Blair from Lucky Dip

Cutting an entirely different pattern in an industry reliant on mass production. We speak with Tuhirangi Blair about his newest project.