Ghost Mannequin Photography

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Content with no distractions.

Our Vertical machine automates ghost mannequin photography. With built-in editing features, this service is designed to save you hours of post production time. The incredible software and backlit glass work in harmony to clear cut your photo as soon as you tap the capture button.

Paired with our modular mannequins, this duo is a match made in heaven. Made up of magnetic parts, you can simply remove whatever you don’t need making styling those complicated garments easy and ensuring the best fit every time. Deep v-necks, sleeveless tops, blazers, playsuits and everything in between. Style your product in real-time using the live view seen on the iPad. Each time you make changes you can see it exactly as the camera does. There are no surprise results. To add an element of consistency, an overlay can be placed over the top of this live view so your styling can be done to the same shape, height and structure as your other items. The more technical elements such as camera zoom, brightness and lighting are made simple with button controls so each aspect can be changed in a single swipe.

This ease of use which can be seen across all of our studios, allows our mannequin photography services to either be operated through a DIY or Drop & Run booking. DIY allows you to come in and do it yourself with the support and shadowing of our team when needed. Drop & Run is a contactless service where you can send the product to us and our stylists will get to work producing excellent content on your behalf. Whatever service suits you, our team will make it work.

Clear cut, ghost mannequin images are essential to ecommerce stores. This is the content that provides customers with a thorough understanding of each individual product and the details that come with it. There is no distraction, no messy or multicoloured background, no harsh shadows or contrasting products. A clear-cut image also provides huge flexibility for individual creative outputs. Designers are given the ability to layer these images anywhere within promotional or online web stores no matter the background. They are also a key image type for earning editorial features, media coverage and conducting other PR efforts. Our expert team and stylists are on hand to support your content journey. No matter the size of your business, our services are designed to work for you. Get in touch today.

Push the boundaries.

Want to change up the traditional ghost mannequin look? Put a creative photography spin on your content by using mannequins in unique ways. Using Vertical, a hook can be attached to the backboard and a hanger from that. Garments can then be styled and pinned up to give the perfect balance between a ghost mannequin and flat lay image. 

Another creative style is to leave the mannequin in the shot. Instead of clear-cutting it out, grab a beautifully designed mannequin and make that a feature. This is a great option if you are unable to get a model onsite or if you are just wanting to bypass the pressure and resources needed to organise a full model shoot.

We are full of ideas and are always up for a new challenge. Let us know what you want to achieve and let’s work together.

“I think it's safe to say that finding Asset Factory changed our lives. With multiple imagery needs every season it was hard to manage before, but now we are super streamlined and consistent. Our imagery has never looked better!
Jenny Drinkwater, Brand Manager at Swanndri