Professional product photos at the touch of a button.
Product Photography is the key asset required to promote and sell your products. Whether that is online ecommerce, printed material, stockists, marketplaces or editorial features. It is by far your most versatile content piece you can create. Our automated studio and expert team are here to capture professional product photos, optimise them, and deliver the best experience to your consumers both online and offline.
Using Live and Eclipse allows you to set up customisable templates and save them for maximum consistency. Shoot after shoot your product images return the same results. You can also work with multiple templates within a single shoot to achieve dramatically different results when needed. Vertical and Horizontal have similar features and offer an overlay option that allows you to see a previous styled garment or product on top of your live view. This means you can style each product to match the one before it exactly. The same height, size and shape. Across all of our studios, these processes completely eliminate set up time and ensure maximum consistency.
The quality we provide means each asset you produce can be exported and uploaded within just seconds. There is no need for any post production unless you have specific requirements or want to add an extra creative element. Capturing your products in traditional ecommerce fashion means a white background or clear cut image. It removes distraction and removes any customer uncertainty. All the information is laid out and visually digestible. It’s an ideal opportunity to showcase unique features or small elements that may not be immediately obvious at first glance. Shoot anything from ghost mannequin clear cuts, footwear, wine bottles, bags, hardware, technology, food and beverages and everything else in between.
Why is ecommerce product photography so important?
Your customer has gone through the whole journey, possibly into your retail store, done competitor research, funneled through reviews and looked through your social media accounts. The ecommerce product image is their final visual destination. It will determine whether or not they hit that buy now button or the small red x in the corner of the screen. If you want to increase sales and minimise returns, high-quality, accurate and brand consistent imagery is crucial.
With years of experience in the retail world, we have seen the results of “good” content first hand. Some of the benefits are:
- Provides customers with an accurate representation of what they will receive
- Accurate content increases buyer confidence and reduces returns
- Consistency improves brand loyalty and trust
- High-quality content reflects a high-quality product
- Establishes your identity
- Assists in telling your brand story
- Strengthens your SEO efforts
- Gives you flexibility to design assets for social media or in-store POS
“Asset Factory’s knowledge about the retail industry is second to none. Their stance has helped me open up to new opportunities within the space and taught me how to best hold a business within the retail market.”
– Hamish Davies, Managing Director at Porter Packaging