So why is having the right content on your E-commerce site so important?
- 90% of consumers do their shopping online
- 87% of consumers rate product content very or extremely important when deciding to buy
- 98% of shoppers have been dissuaded from completing a purchase because of incorrect content
- 32% of shoppers are dissuaded every time they visit a brands website
- 50% of shoppers have returned an item because it didn’t match the online representation
- 54% of shoppers are less likely to buy again if they returned an item
- Millennials are 40% more likely to say product content drives their purchasing decisions
Meet our multi-angle Eclipse Machine! Our Eclipse Machine is a true prodigy in small product photography and videography all in one self-contained package, ideal for small-medium sized products of any variety. Eclipse uses a silky smooth 4-Axis Robotic movement system with motorised lens zoom and an equally smooth turntable base to rotate your product. With your product front and centre, the camera, zoom, turntable and tilt & elevation track combine their movements to produce endless options of engaging photography angles and cinematic videos that show off your products’ best sides.
Increase sales and decrease returns. Video and multiple angles removes customer uncertainty. Product video increases the average time spent on your site, meaning they are more likely to convert and not return the product.
Take a look at some of the examples below: