According to NZPost, online spend in October 2021 was up 71% year on year and hit a massive $765 million. That’s an average of $25 million every single day. Not only are these numbers huge, but the growth is relevant. Consumers want to buy local. In October, 1.5 million kiwis shopped online and 74% of all online spend was with local retailers. (NZPost)
With lockdowns encouraging consumers to “buy local”, there has never been a better time to have an accessible digital presence. That’s where content comes in. Customers expect consistency, meaning your digital presence needs to be an extension of your in-store experience. The key to success is storytelling. The imagery and video you share should communicate something to your audience. A clear and concise message. This consistency will build brand trust and confidence. You become recognisable, the goal being for people to see your content and say “oh, it’s that brand.” Every component from in-store to digital should be complementary. To find out more about how to create great content, you can get in touch with our expert team here.