World class content for world class ingredients.
As Reso’s chosen ecommerce content partner, we are excited to share the assets that fuelled their website rebuild. Meet Andrea Munroe, Customer Service Manager at Reso. We talk to Andrea about the transformation of their digital presence, the importance of content, and what’s next for the brand supplying New Zealanders with incredibly delicious ingredients.
Who is Reso?
We bring the finest quality European fine foods and ingredients to New Zealand for chefs to create world class menus. Our range includes Belgian chocolate to French patisserie to Italian bakeware and so many incredibly exciting and delicious things!
What inspired the transformation of your ecommerce website?
Our previous site was a little dated. Reso wasn’t being represented as we really are, with our up to date, exciting and high quality range of products. We wanted a website that showed how tempting and delicious our products are, while also reflecting our personality: committed to excellence, in love with quality food, yet totally friendly and approachable.
Why was content such an important element of the rebuild?
We knew the product photos needed to be front and centre when it came to appealing to our food loving audience. Our previous photos lacked consistency and were not always to a high standard. We wanted our customers to see the photos and almost be able to smell the freshly baked pastries and breads. It was also important to create a consistent look and feel to establish and strengthen the Reso brand, confirming our quality and expertise.
Shooting an entire product range can be a daunting task. What was your experience working with the Asset Factory team and the technology?
Reso has over 400 SKUs, many with multiple photos, with different sizes and shapes, and many needing preparation before photography. We opted for an Asset Factory staff member to assist us with the shoot; although there’s the option to run the machines solo we figured this would be the way to get the results we wanted in the most efficient way. The fact that we completed the shoot in two days was remarkable and the whole process was so easy. The Asset Factory team is friendly and helpful, and their technology is not only sophisticated in what it can do, it is also user friendly, fast, and delivers great results.
What’s next for Reso?
We’re excited to be feeling confident in our brand representation, and are looking forward to supplying many more customers throughout New Zealand and tantalising many more taste buds with delicious food! We are always updating our range with the best available products from Europe and can’t wait to bring our latest finds to New Zealand to share them with you all.