Your one-stop-shop for content
We know how effective engaging social content is in driving consumer demand. Typically, these assets are created separately from what might be considered your more functional product images. This creates an extra expense and risk of inconsistency. But what if you can shoot both elevated content and ecommerce content at the same time, and at the same place?
That’s where we come in! We have developed techniques that enable us to shoot both assets in a single shoot. The versatility of our technology combined with our experience in content creation can help you deliver brilliant results, saving time and money, and improving overall performance.
“Creating content for our website and social channels is priceless at Asset Factory. I truly believe the step up in professionalism in how we display our product will increase our sales and help with our customer experience from web to delivery.”
– Stacey McIntosh, Designer and Co-Founder at Harrie & Sam.
Social media and ecommerce are a match made in heaven. It’s one of the best ways to drive new visitors to your store, convert them into paying customers and re-engage them to buy even more. Marketers have been using social platforms to connect with ecommerce customers for a while now, and for good reason. More and more internet users shop online and 54% of those use social media to discover and research new brands. (source)
Creating this sort of content doesn’t have to be complicated. It can be as simple as adding a coloured backdrop, different flooring, small props or simply changing up the lighting. All of these elements will allow you to create dramatically different results every time.
These elevated assets are what builds brand awareness and create demand. It is all about someone seeing your imagery and saying “oh, it’s that brand!”. You will make it infinitely easier for customers to remember and recognise you if your brand has personality.
Now, pair this with high-quality ecommerce content and you have a formula for success.
Ecommerce content is your customer’s final destination. After discovering, researching and engaging with your elevated content, it is the product imagery that cements the final buying decision. It needs to be informative, accurate and functional. The customer should be able to clearly see the product, all of the supporting information, and confidently add it to their cart.
50% of shoppers return products they buy online because they don’t match the online representation, and from that 54% are less likely to buy from that brand again (source). Showing an accurate representation of your product with high-quality images along with a video asset instils confidence in your shopper and ensures that they know exactly what to expect. Videos alleviate consumer fears and allow you to quickly inform customers about your products and the features, nudging them to purchase without thinking twice.