PORTFOLIO – Swanndri

SWANNDRI Iconic Kiwi brand Swanndri uses all four of our Machines to capture incredible digital content. https://assetfactory.co.nz/wp-content/uploads/SW204037M-Woodland-charcoal-check-1080-MP4-1.mp4 Kiwi fashion icon, Swanndri, recently shot their new season collection at Asset factory! To bring their ecommerce to life, the Swanndri team makes use of three machines in one shoot! Because they are so easy to operate and […]

PORTFOLIO – Carbon Soldier

CARBON SOLDIER Carbon Soldier is a New Zealand based brand specialising in newborn, to fourteen year old children’s clothing. Barbara McCamish, creative genius behind the brand, designs her clothing to be passed down through generations; setting their own trends their pieces are a mix of something edgy, sophisticated and timeless. Each season Carbon Soldier shoots their […]

BLOG – TUHIRANGI BLAIR, LUCKY DIP CLOTHING

SPOTLIGHT: TUHIRANGI BLAIR Lucky Dip is one of New Zealand’s most exciting new brands. The company cuts an entirely different pattern in an industry reliant on mass production but the brand’s early success has very little to do with luck and a lot to do with talent. We spoke with founder Tuhirangi Blair about his […]

BLOG – WORLD

SPOTLIGHT: BENNY CASTLES Benny Castles is a busy man. The Project Runway NZ judge steers the iconic NZ brand WORLD through multiple menswear & womenswear collections every year.We caught up with Benny at a recent Asset Factory photoshoot and got his thoughts on finding inspiration, retaining enthusiastic retail staff and creating a diverse in-store customer […]

PORTFOLIO – Storm

STORM Shooting regurally on our Live Machine, the STORM team have increased sales and customer loyalty with two simple things: consistency and video. https://assetfactory.co.nz/wp-content/uploads/12336jkt-1080mp4-1.mp4 Armed with a clear vision and an understanding of how NZ women like to dress, Deborah Caldwell launched STORM in 2005, from her home in Auckland. Inspired by novelty fabrics, silks […]

PORTFOLIO – Moontide & Piha

MOONTIDE AND PIHA Moontide is passionate about swimwear and proud to have been New Zealand’s leading swimwear maker since starting to create iconic designs in 1980. Moontide shoot their beautiful on-model imagery & video on our Live Machine. This creates consistent and fun content for both their e-commerce channels and their social media. For a […]

BLOG – CHECKING IN WITH HEJ – HEJ

CHECKING IN: HEJ HEJ Checking in with hej hej! We are so excited to introduce the newest member of our Asset Factory family hej hej! Today we are checking in with Co-Founder Alice to chat about all things linen, colour and her inspiring community of powerful women. Tell us about hej hej! hej hej was […]

BLOG – CHECKING IN WITH EARLS COLLECTION!

CHECKING IN: EARLS COLLECTION Checking in with EARLS COLLECTION! Introducing Earls Collection, another much loved member of our Asset Factory family! Today we check in with Josh Heares, Co-Founder and Manager Director, to chat all things brand, motivation and what’s keeping him inspired! Tell us about Earls Collection! I’m Josh Heares, Managing Director at Earls, […]

BLOG – CHECKING IN WITH STORM!

CHECKING IN: STORM Checking in with STORM! Meet Deborah Caldwell, Founder of Storm! Today we sit down and chat with Deb about her brand, her why and how she’s navigating these strange times… Tell us about yourself and Storm! My name is Deborah Caldwell and I started STORM in 2005. I’ve always been a part […]