“Working with New Zealand’s retailers to bring their brands to life is what drives us. Seeing the online success our customers enjoy validates the decision we made in 2016 to launch Asset Factory. We are changing the way ecommerce retail is enabled for the better and supporting local brands to shine.”

- Jo Mackie, Co-Founder of Asset Factory

Our Team -

Jo Mackie,

Co-Founder & Operations Director

Jo has very deep technical experience and this includes an intimate knowledge of all the operating aspects of the StyleShoots machines. This, along with Jo’s experience and skill in leadership make her the ideal person to lead overall management of the Asset Factory ship. 

Andy Mackie,

Co-Founder

Andy has been living and breathing content production for retail his entire career and brings his experience and passion to play in his role in supporting Jo and the team on the ongoing development of Asset Factory’s service offering. 

Mariah Templonuevo,

Production Coordinator 

With a background in agency production departments, Mariah has that unique combination of being both creative and organised. She is at the heart of supporting our customers to get the best results from their time at Asset Factory.  

Natasha Pinker,

Communications & Content 

Given visual storytelling is our purpose then it makes sense to have one on the team. Tash works with our client partners to develop content that enhances the knowledge of the market to support our customers’ success.  

Jo Mackie,

Co-Founder & Operations Director

Jo has very deep technical experience and this includes an intimate knowledge of all the operating aspects of the StyleShoots machines. This, along with Jo’s experience and skill in leadership make her the ideal person to lead overall management of the Asset Factory ship. 

Andy Mackie,

Co-Founder

Andy has been living and breathing content production for retail his entire career and brings his experience and passion to play in his role in supporting Jo and the team on the ongoing development of Asset Factory’s service offering. 

Mariah Templonuev,

Production Coordinator

With a background in agency production departments, Mariah has that unique combination of being both creative and organised. She is at the heart of supporting our customers to get the best results from their time at Asset Factory.  

Natasha Pinker,

Communications & Content

Given visual storytelling is our purpose then it makes sense to have one on the team. Tash works with our client partners to develop content that enhances the knowledge of the market to support our customers’ success. 

Our purpose -

Customer expectations for world class online brand experiences has accelerated the evolution of retail. Our purpose is to make the customer experience as good as it can for ecommerce retail. 

For local brands this is the new normal with opportunities for growth coming from the creation of engaging cross channel customer experience to amplify brand love. This provides a platform for local retailers to compete on the world stage, across all market segments. In order to capture this opportunity we need to liberate local retailers from traditional content production processes and enable them to develop ideas that drive consumer demand and communicate their brand stories.