Shooting regurally on our Live Machine, the STORM team have increased sales and customer loyalty with two simple things: consistency and video.
Armed with a clear vision and an understanding of how NZ women like to dress, Deborah Caldwell launched STORM in 2005, from her home in Auckland. Inspired by novelty fabrics, silks and exclusive artwork STORM stands apart with its ‘tomboy’ tailoring that merges with feminine edgy silhouettes. STORM works within our Live Machine to photograph their on-model imagery & shoot video for their ecommerce website and for content on social media channels. They have been building amazing sets and made great use of our customisable light settings. In addition, they shoot their ranges on our Vertical Machine to show a more detailed view of the garment through beautiful ghost imagery.