BLOG- STEVE DUNSTAN, HUFFER FOUNDER

spotlight: steve dunstan Now in their 22nd year of business, streetwear brand Huffer is one of New Zealand’s apparel success stories. We spoke with Huffer founder Steve Dunstan about bricks & mortar, working through business plateaux and creating content. Huffer’s infancy in 1997 must seem a lifetime ago, now in its 22nd year, it has […]

BLOG – WORLD

SPOTLIGHT: BENNY CASTLES Benny Castles is a busy man. The Project Runway NZ judge steers the iconic NZ brand WORLD through multiple menswear & womenswear collections every year.We caught up with Benny at a recent Asset Factory photoshoot and got his thoughts on finding inspiration, retaining enthusiastic retail staff and creating a diverse in-store customer […]

BLOG – CHECKING IN TUESDAY LABEL

CHECKING IN: TUESDAY LABEL Today we check in with our good friend Biddie, Founder and designer of Tuesday Label! Biddie sits down to chat all things inspiration, motivation and how she’s smashing the #workingfromhome life! Tell us about Tuesday! Tuesday has just turned 4, but I’ve been in the industry my whole life. My family […]

PORTFOLIO – Huffer

HUFFER Iconic Kiwi brand Huffer regularly work across all four of our Machines to capture beautiful e-commerce and social content. The Challenge: Across 4 seasonal drops and an additional Christmas delivery, the team at Huffer must launch hundreds of new products across the categories of womenswear, menswear and accessories. They need to quickly produce visual […]

PORTFOLIO – Mons

MONS ROYALE Wanaka based brand Mons Royale fly up every season to use all four of our Machines, capturing incredible content for their digital and social channels. From Lake Wanaka New Zealand, Mons Royale creates technical merino clothing that delivers on both performance and style. They design garments that perform brilliantly and look great. As […]

PORTFOLIO – WORLD

WORLD BRAND Using both our Machines and traditional photography, we are proud to help WORLD create beautiful content. Iconic NZ brand WORLD creates fashion with a bold personality across menswear, womenswear and accessories. To show off their wares, WORLD uses our live machine. The aim with the examples here was to create content for ecommerce […]

PORTFOLIO – Storm

STORM Shooting regurally on our Live Machine, the STORM team have increased sales and customer loyalty with two simple things: consistency and video. https://assetfactory.co.nz/wp-content/uploads/12336jkt-1080mp4-1.mp4 Armed with a clear vision and an understanding of how NZ women like to dress, Deborah Caldwell launched STORM in 2005, from her home in Auckland. Inspired by novelty fabrics, silks […]

PORTFOLIO – Moontide & Piha

MOONTIDE AND PIHA Moontide is passionate about swimwear and proud to have been New Zealand’s leading swimwear maker since starting to create iconic designs in 1980. Moontide shoot their beautiful on-model imagery & video on our Live Machine. This creates consistent and fun content for both their e-commerce channels and their social media. For a […]

BLOG – CHECKING IN WITH STORM!

CHECKING IN: STORM Checking in with STORM! Meet Deborah Caldwell, Founder of Storm! Today we sit down and chat with Deb about her brand, her why and how she’s navigating these strange times… Tell us about yourself and Storm! My name is Deborah Caldwell and I started STORM in 2005. I’ve always been a part […]