MONS ROYALE

Wanaka based brand Mons Royale fly up every season to use all four of our Machines, capturing incredible content for their digital and social channels.

From Lake Wanaka New Zealand, Mons Royale creates technical merino clothing that delivers on both performance and style. They design garments that perform brilliantly and look great. As a natural product with a strong, differentiated brand and aesthetic, Mons’ formula of technical performance and design-led style resonates strongly with young outdoor and action sports lovers.

Each season, the Mons Royale team flies to Auckland to create content and photograph their upcoming range at Asset Factory & Thievery Studio. It’s an efficient production line of content creation. Firstly, some of the Mons Royale team operate our live machine to create their on-model imagery for ecommerce usage on their website and for supplying to stockists. On-model imagery can aid conversion and cross-promotion of similar products a part of an outfit as well as assisting with wholesale sell in process. Right after the garments have been shot on our Live Machine, they go straight to the next Mons Royale team member working on our Vertical Machine. At this step in the production, they create near-instant clear cut photos on our ghost mannequins. Pure imagery, focused on a single product, free from distraction to show off each garment and its intricate details. The final stage in the processes all garments transported around the corner to Karangahape Road to Thievery Studio for inclusion within lifestyle campaign visuals.

This way, Mons Royale is able to shoot a huge number of products every season, for both campaign and ecommerce, within just a number of days to give them a head start on publishing & scheduling their content before busy period ahead.