BLOG- STEVE DUNSTAN, HUFFER FOUNDER

spotlight: steve dunstan Now in their 22nd year of business, streetwear brand Huffer is one of New Zealand’s apparel success stories. We spoke with Huffer founder Steve Dunstan about bricks & mortar, working through business plateaux and creating content. Huffer’s infancy in 1997 must seem a lifetime ago, now in its 22nd year, it has […]

BLOG – TUHIRANGI BLAIR, LUCKY DIP CLOTHING

SPOTLIGHT: TUHIRANGI BLAIR Lucky Dip is one of New Zealand’s most exciting new brands. The company cuts an entirely different pattern in an industry reliant on mass production but the brand’s early success has very little to do with luck and a lot to do with talent. We spoke with founder Tuhirangi Blair about his […]

BLOG – WORLD

SPOTLIGHT: BENNY CASTLES Benny Castles is a busy man. The Project Runway NZ judge steers the iconic NZ brand WORLD through multiple menswear & womenswear collections every year.We caught up with Benny at a recent Asset Factory photoshoot and got his thoughts on finding inspiration, retaining enthusiastic retail staff and creating a diverse in-store customer […]

BLOG – ASUWERE

SPOTLIGHT: SAM HICKEY Asuwere is a unique business concept based in Auckland that is changing the way men shop for their wardrobes. Founded by brothers Noah & Sam Hickey, we talked trends with Sam as he created content for the spring/summer season ahead. “Guys want good quality staples that they can trust they will look […]

PORTFOLIO – Huffer

HUFFER Iconic Kiwi brand Huffer regularly work across all four of our Machines to capture beautiful e-commerce and social content. The Challenge: Across 4 seasonal drops and an additional Christmas delivery, the team at Huffer must launch hundreds of new products across the categories of womenswear, menswear and accessories. They need to quickly produce visual […]

PORTFOLIO – Mons

MONS ROYALE Wanaka based brand Mons Royale fly up every season to use all four of our Machines, capturing incredible content for their digital and social channels. From Lake Wanaka New Zealand, Mons Royale creates technical merino clothing that delivers on both performance and style. They design garments that perform brilliantly and look great. As […]

PORTFOLIO – Working Style

WORKING STYLE The Working Style team uses our Eclipse, Horizontal & Vertical Machines to capture all their pieces. From tailored suits, to folded shirts, shoes and accessories, our machines do it all. Working Style approached Asset factory to produce clear cut product photography for their website, eDMs and social media. Photos and videos of Working […]

BLOG – CHECKING IN WITH EARLS COLLECTION!

CHECKING IN: EARLS COLLECTION Checking in with EARLS COLLECTION! Introducing Earls Collection, another much loved member of our Asset Factory family! Today we check in with Josh Heares, Co-Founder and Manager Director, to chat all things brand, motivation and what’s keeping him inspired! Tell us about Earls Collection! I’m Josh Heares, Managing Director at Earls, […]