BLOG – TUHIRANGI BLAIR, LUCKY DIP CLOTHING

SPOTLIGHT: TUHIRANGI BLAIR Lucky Dip is one of New Zealand’s most exciting new brands. The company cuts an entirely different pattern in an industry reliant on mass production but the brand’s early success has very little to do with luck and a lot to do with talent. We spoke with founder Tuhirangi Blair about his […]

BLOG – WORLD

SPOTLIGHT: BENNY CASTLES Benny Castles is a busy man. The Project Runway NZ judge steers the iconic NZ brand WORLD through multiple menswear & womenswear collections every year.We caught up with Benny at a recent Asset Factory photoshoot and got his thoughts on finding inspiration, retaining enthusiastic retail staff and creating a diverse in-store customer […]

BLOG – ASUWERE

SPOTLIGHT: SAM HICKEY Asuwere is a unique business concept based in Auckland that is changing the way men shop for their wardrobes. Founded by brothers Noah & Sam Hickey, we talked trends with Sam as he created content for the spring/summer season ahead. “Guys want good quality staples that they can trust they will look […]

BLOG – CHECKING IN TUESDAY LABEL

CHECKING IN: TUESDAY LABEL Today we check in with our good friend Biddie, Founder and designer of Tuesday Label! Biddie sits down to chat all things inspiration, motivation and how she’s smashing the #workingfromhome life! Tell us about Tuesday! Tuesday has just turned 4, but I’ve been in the industry my whole life. My family […]

BLOG – CHECKING IN ASILI

CHECKING IN: ASILI Need a little inspiration? This week we sit down Eve Penny, Co-Founder of Asili Design! Eve chats to us about her brand, why she does what she does, and how she’s staying productive at home! Tell us about yourself and Asili! I have lived up in Auckland for the past 4 years […]

PORTFOLIO – Huffer

HUFFER Iconic Kiwi brand Huffer regularly work across all four of our Machines to capture beautiful e-commerce and social content. The Challenge: Across 4 seasonal drops and an additional Christmas delivery, the team at Huffer must launch hundreds of new products across the categories of womenswear, menswear and accessories. They need to quickly produce visual […]

PORTFOLIO – Flooring Xtra

FLOORING XTRA See how kiwi brand Flooring Xtra completely transformed our Live Machine and created beautiful set designs to promote their new season products across social and digital channels. With over 60 stores nationwide, Flooring Xtra are New Zealand’s largest flooring company. The brand was founded back in 2008 by a group of friends, who […]

PORTFOLIO – Beauty & Skincare

lemon & beaker The Beauty & Skincare industry is no longer dominated by large overseas pharmaceuticals, local brands are finding success here and abroad with their special formulations, ingredients, fragrances and down-to-earth approach to looking and feeling great. Lemon & Beaker offers a range of premium, crafted formulas that combine essential oils and natural ingredients […]

PORTFOLIO – Allpress Espresso

ALLPRESS ESPRESSO Product imagery, e-commerce and creative on our Eclipse Machine with Allpress. In celebration of AllPress’ 30th anniversary, the team designed a range of merchandising, which was shot on our Horizontal & Eclipse machine. AllPress made great use of the creative possibilities provided by the two machines. The stunning results are used for ecommerce […]

PORTFOLIO – Service Foods

SERVICE FOODS Fresh food and ingredients, all shot and automatically edited by the incredible technology inside our Horizontal (flat lay) Machine. Want to know the story behind a dish at your favourite restaurant? Service Foods might have something to do with it. Service Foods is one of New Zealand’s largest family owned and operated food […]