FLOORING XTRA

See how kiwi brand Flooring Xtra completely transformed our Live Machine and created beautiful set designs to promote their new season products across social and digital channels.

With over 60 stores nationwide, Flooring Xtra are New Zealand’s largest flooring company. The brand was founded back in 2008 by a group of friends, who while working in the flooring industry, were dissatisfied with the offering available to kiwis. Asset factory worked alongside Flooring Xtra to photograph some of their new season homeware pieces.

“You may have spied that we’ve updated our photography for our throws on our website. We love the level of detail we’ve been able to achieve with the amazing team at Asset Factory”

Getting creative, the Flooring Xtra team used our Live Machine to take their ecommerce photography to a new level! Not only is our Live Machine great for fashion photography, but it is equally as fabulous when used with furniture! Using a specific frame, the team styled their new season pieces to create individual interior spaces. This imagery is great for helping online customers to visually understand products and how to style them. In combination with the Live Machine, the Flooring Xtra team also made use of our Horizontal Machine. With its instant clear-cutting feature, it’s the perfect solution for no-fuss ecommerce imagery that you can upload instantly!