Product imagery, e-commerce and creative on our Eclipse Machine with Allpress.
In celebration of AllPress’ 30th anniversary, the team designed a range of merchandising, which was shot on our Horizontal & Eclipse machine. AllPress made great use of the creative possibilities provided by the two machines. The stunning results are used for ecommerce and social media. Michael Allpress was inspired to establish Allpress Espresso after witnessing the specialty coffee revival in Seattle during the late ‘80s. Early on, their obsession with flavour saw a switch from being New Zealand’s first coffee cart, to roasting coffee in the back of a garage and supplying it to cafés around Auckland City. Allpress has come a long way since 1989 and work with over 1000 independent cafes around the world today.