2021 in summary!

2021 has been anything but ordinary. Although it’s been hard, our team recognises the importance of celebrating the wins, big and small. Our clients have achieved incredible things, digital is flourishing and our team is expanding. We have pulled together some of our top highlights from the year that was. Take a look around.

Jo & Andy’s pick: Developing our brand values & culture

Working through our brand values defined what we are and what we stand for. The team, we have a neat culture, a set of different but well aligned skills. It’s been a super tough year on many counts but in reflection it has been one with lots of positives and exciting new opportunities.

Andy's pick: Porter James

The new brand we're currently obsessed with! “I have a lot of respect for Josh Heares, he’s put his heart and soul into Porter James. It’s an awesome brand that is very true to who Josh is as a person. Big ups.” - Andy Mackie

Mariah’s pick: Carbon Soldier

The cutest GIFs created for long standing Asset Factory family member Carbon Soldier. With their trust, we took our knowledge of the brand and experimented with new and playful ways of bringing their brand to life through digital content.

Mariah’s pick: The launch of W by Working Style

Asset Factory was invited along to the W launch party held at Mercedes Benz. Made in Portugal by one of the world’s leading ateliers, each garment was modelled by a diverse group of elegant women. An incredibly memorable event and our first outing as a team of 4!

Your favourites: TikTok & Reels!

Our team has been posting reels and tiktoks of behind the scenes, client shoots and exciting things that happen in our day to day working life. You love these! It’s so awesome to see you interact with our content and get involved. We can’t wait to continue sharing more of this with you in 2022.

Tash’s pick: Our lighting shoot

A massive project! Our team understands the importance of brand and being able to tell stories through content. We set aside some time to test endless lighting opportunities that are available at the touch of a button for your on-model and fashion shoots.

Jo's pick: YY Nation

It was amazing to be apart of the content journey for this kiwi brand doing incredible things for our environment. From creating imagery and video for their initial funding, to providing them with the final ecommerce images for their official launch.

Your favourites: The post-COVID retail environment

Jo & Andy Mackie sat down to chat about navigating the new retail landscape post lockdown. Retail was already heading digital, but COVID has accelerated this need for a greater investment in digital and ecommerce. Read the full story here.

Tash's pick: New creative opportunities

We’ve had so many opportunities this year to get creative and experiment with new concepts and ideas. We’ve pushed boundaries in the helm of fashion and product. We have so many exciting plans for 2022 and we can’t wait to share them all with you soon.

We will see you back in the new year. Bring on 2022!