PORTFOLIO – Carbon Soldier

CARBON SOLDIER Carbon Soldier is a New Zealand based brand specialising in newborn, to fourteen year old children’s clothing. Barbara McCamish, creative genius behind the brand, designs her clothing to be passed down through generations; setting their own trends their pieces are a mix of something edgy, sophisticated and timeless. Each season Carbon Soldier shoots their […]


CHECKING IN: TUESDAY LABEL Today we check in with our good friend Biddie, Founder and designer of Tuesday Label! Biddie sits down to chat all things inspiration, motivation and how she’s smashing the #workingfromhome life! Tell us about Tuesday! Tuesday has just turned 4, but I’ve been in the industry my whole life. My family […]


HUFFER Iconic Kiwi brand Huffer regularly work across all four of our Machines to capture beautiful e-commerce and social content. The Challenge: Across 4 seasonal drops and an additional Christmas delivery, the team at Huffer must launch hundreds of new products across the categories of womenswear, menswear and accessories. They need to quickly produce visual […]


STORM Shooting regurally on our Live Machine, the STORM team have increased sales and customer loyalty with two simple things: consistency and video. https://assetfactory.co.nz/wp-content/uploads/12336jkt-1080mp4-1.mp4 Armed with a clear vision and an understanding of how NZ women like to dress, Deborah Caldwell launched STORM in 2005, from her home in Auckland. Inspired by novelty fabrics, silks […]

PORTFOLIO – Moontide & Piha

MOONTIDE AND PIHA Moontide is passionate about swimwear and proud to have been New Zealand’s leading swimwear maker since starting to create iconic designs in 1980. Moontide shoot their beautiful on-model imagery & video on our Live Machine. This creates consistent and fun content for both their e-commerce channels and their social media. For a […]


CHECKING IN: EARLS COLLECTION Checking in with EARLS COLLECTION! Introducing Earls Collection, another much loved member of our Asset Factory family! Today we check in with Josh Heares, Co-Founder and Manager Director, to chat all things brand, motivation and what’s keeping him inspired! Tell us about Earls Collection! I’m Josh Heares, Managing Director at Earls, […]


CHECKING IN: STORM Checking in with STORM! Meet Deborah Caldwell, Founder of Storm! Today we sit down and chat with Deb about her brand, her why and how she’s navigating these strange times… Tell us about yourself and Storm! My name is Deborah Caldwell and I started STORM in 2005. I’ve always been a part […]