We are excited to share some of the latest Huffer campaign, all shot on our Live Machine!
This month we hosted the Huffer team in the studio to capture their latest e-commerce and campaign content. Shooting beautiful white background e-commerce is easy using our Live Machine. Personalised presets that adjust to each model, consistent backgrounds and lighting. We had a ball as we watched Owner & Founder Steve Dunstan take charge of creative direction and really push the boundaries. Adding coloured backdrops and experimenting with different lighting took the content to a new level. Live’s new software update also allowed us to manually control exposure and ISO.
How Huffer works with Asset Factory: Huffer is Asset Factory’s first and longest-standing client. The team visits with their products, props and talent and opts for our DIY approach. They book out all four zones to set up a factory line. Efficiently moving products from the Vertical Machine or Horizontal Machine to the Live Machine and traditional studio in the same day. Huffer select final images on-site then export the selections in the file type variations once they’re happy with the results.