ECOSTORE

Malcolm and Melanie Rands founded ecostore on New Zealand’s Northland coast in 1993. Part of a group that created an eco-village nestled in a valley dotted with streams and surrounded by native forest, the Rands set out to make their home as clean and green as the land they called home. By creating hardworking, highly effective products for people and their home, removing harmful or unnecessary chemicals, the ecostore ethos has always been to put people’s health first and give them the choice to live clean. ecostore approached Asset Factory looking for an efficient way to create imagery for their ecommerce website. They make great use of a mixture of our horizontal machine, vertical machine and eclipse machine. Coloured cardboard was chosen to frame ecostore’s mainly white products in a beautiful neutral setting. Their choice of props add notably to the visual aesthetic by communicating the context for usage as well as one of the most important aspects of their products: the fragrance.