2021 wrap up

2021 in summary! 2021 has been anything but ordinary. Although it’s been hard, we recognise the importance of celebrating the wins, big and small. Our clients have achieved incredible things, digital is flourishing and our team is expanding. We have pulled together some of our top highlights from the year that was. Take a look […]


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What’s next? The post-Covid retail environment. Retail was already heading digital, but COVID has accelerated the need for a greater investment in ecommerce. Asset Factory Co-Founders, Jo and Andy Mackie, share their thoughts on customer behavioural change, the opportunities and what this new landscape looks like. Prior to the Covid-19 pandemic, retail was already heading digital. […]

Ecommerce Sales

NZ sales hit new record and it’s all about local Online shopping continues to grow faster than ever before. This poses a challenge for our ecommerce retailers. Accelerating customer demand means more content, more frequently and at a higher quality. NZPost has shared an excellent article that looks at online sales during 2021 and touches […]

Portfolio – Milk Books

MILK BOOKS Milk Books used our Eclipse Machine to capture every angle of their products, then with software stitched those together to create a 360 degree click and drag. See the result here. Using our Eclipse Machine to create 360 degree click and drag content is simple. Place your product in the middle of the turntable […]

Portfolio – Kowtow

KOWTOW Ensuring environmental protection, Kowtow design and deliver simplicity, full circularity and strong community.  It’s not mannequin and it’s not a flat lay! The Vertical machine has a hook placed on the backboard and hanging from that is a simple clothes hanger. Our DIY service then enables the Kowtow team to run the shoot and […]

Portfolio – W by Working Style

W by Working Style After 34 years in menswear, Working Style have launched their collection of impeccably tailored garments for women. https://www.assetfactory.co.nz/wp-content/uploads/check-coat-1080mp4-1.mp4 Working Style has used our automated suite of machines for the last couple of years, capturing high-quality and automatically edited content for their digital channels. Knowing how well these service options work for […]

Portfolio – Fur Love

FUR LOVE Working to create great content for Fur Love, the New Zealand company providing natural skin and coat care for our furry friends! Our in-house studio dog Cooper is looking and smelling so good thanks to our friends at Fur Love! At Asset Factory we love our furry friends, so working with Fur Love […]

Portfolio – ocean & earth

Ocean & Earth Ocean & Earth is an innovative beauty brand that brings New Zealanders high-quality and natural ingredients. The Ocean & Earth team made use of our Drop & Run service, sending their products to us and trusting one of our expert stylists to prepare, shoot and edit beautiful ecommerce content. Using our Eclipse […]

Portfolio – Bronwyn

Bronwyn Our Eclipse Machine was the perfect content solution for the launch of Bronwyn, a New Zealand brand with beautifully and ethically created footwear.  We loved working with creative director Sarah to capture beautiful ecommerce product photography. Our DIY service allowed Sarah to come into the studio and work with our team to capture the […]