Thousands of products can be found online at one time. The team use our Live, Vertical and Horizontal machines to create this content. Our Live Machine provides perfect, crisp on-model stills, with the vertical and horizontal machines providing supportive Flat Lay and Mannequin shots.
Accuracy and consistency are vital with every single image. We must ensure the customer is receiving exactly what they see online. The colour must be the same, the style, shape and detail. With the correct content, you reduce returns and increase brand trust.
With over 60 retail stores across Australia and New Zealand, the customer experience not only need to be accurate and consistent, but it needs to be on-brand. We worked closely with the Bendon team to come up with guidelines that would ensure this consistent feeling would translate to their still, digital images.
It’s this content that make sales. Our automated technology saves presets and overlays to ensure the content is produced to the highest, most consistent standard every single time. You go to the machine, open the presets and you know that the content is always going to look 100% the same.
When your customers see it online, there is a really consistent background colour and grid line. It’s on brand and everything will look the same. This creates a really beautiful buying experience for your shopper.