BENDON
Using our drop & run service, the Bendon team hand us their new season products, and our expert team of stylists get to work capturing incredible mannequin and flat lay imagery.
Meet the newest member of our Asset factory family, Bendon. Founded in New Zealand in 1947, Bendon Lingerie has been supporting and uplifting New Zealand women for over 70 years. Bendon is recognised as leaders, in New Zealand and internationally, for their range of lingerie intimates, swim and sleep products. Their online store includes multiple labels such as Pleasure State, Lovable, Fayreform, Bendon, me. by bendon, Hickory, Bendon Man, and Davenport. Bendon’s product selection encompasses all life events including Breastfeeding Bras, Post-Surgery Bras, Mastectomy Bras, and Bra fitting. Their goal, to ensure you’ll find exactly what you’re after at Bendon Lingerie.
We are excited to be working alongside Bendon to create all of their ecommerce content through our Drop & Run service. This service allows the Bendon team to send us their products, and we will prep and style for them. We the work with our post production teams to ensure every single item is edited to the highest standard and to the consistent guidelines created specifically for the web store.
Thousands of products can be found online at one time. The team use our Live, Vertical and Horizontal machines to create this content. Our Live Machine provides perfect, crisp on-model stills, with the vertical and horizontal machines providing supportive Flat Lay and Mannequin shots.
Accuracy and consistency are vital with every single image. We must ensure the customer is receiving exactly what they see online. The colour must be the same, the style, shape and detail. With the correct content, you reduce returns and increase brand trust.
With over 60 retail stores across Australia and New Zealand, the customer experience not only need to be accurate and consistent, but it needs to be on-brand. We worked closely with the Bendon team to come up with guidelines that would ensure this consistent feeling would translate to their still, digital images.
It’s this content that make sales. Our automated technology saves presets and overlays to ensure the content is produced to the highest, most consistent standard every single time. You go to the machine, open the presets and you know that the content is always going to look 100% the same.
When your customers see it online, there is a really consistent background colour and grid line. It’s on brand and everything will look the same. This creates a really beautiful buying experience for your shopper.
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