Our Team

Jo Mackie,

Co-Founder & Operations Director

Jo has deep technical experience and an intimate knowledge of the operating aspects of our automated technology. Jo’s experience and leadership make her the ideal person to lead overall management of the Asset Factory ship. 

Andy Mackie,

Co-Founder

Andy has been living and breathing content production for retail his entire career and brings his experience and passion to play in his role in supporting Jo and the team on the ongoing development of Asset Factory’s service offering. 

Lisa Morton,

Studio Manager

Lisa has a wealth of experience in the creative industries, initially fashion and then into publishing and media in creative and editorial roles. Lisa’s experience makes her an ideal fit for the team and to manage all areas of the studio.

Alyssa Llorando,

Studio Assistant

Alyssa is a recent graduate from Elam School of Fine Arts and has a natural creative flair. She is involved in assisting photoshoots from start to finish, and has in-depth knowledge of all studio machines – particularly the Live Machine.

Jo Mackie,

Co-Founder & Operations Director

Jo has deep technical experience and an intimate knowledge of the operating aspects of our automated technology. Jo’s experience and leadership make her the ideal person to lead overall management of the Asset Factory ship. 

Andy Mackie,

Co-Founder

Andy has been living and breathing content production for retail his entire career and brings his experience and passion to play in his role in supporting Jo and the team on the ongoing development of Asset Factory’s service offering. 

Lisa Morton,

Studio Manager

Lisa has a wealth of experience in the creative industries, initially fashion and then into publishing and media in creative and editorial roles. Lisa’s experience makes her an ideal fit for the team and to manage all areas of the studio.

Alyssa Llorando,

Studio Assistant

Alyssa is a recent graduate from Elam School of Fine Arts and has a natural creative flair. She is involved in assisting photoshoots from start to finish, and has in-depth knowledge of all studio machines – particularly the Live Machine.

“Seeing the online success our customers enjoy validates the decision we made in 2016 to launch Asset Factory. We are changing the way ecommerce retail is enabled for the better and supporting local brands to shine.”

– Jo Mackie, Founder & Operations Director at Asset Factory

Our purpose -

The customer’s expectation for world class content has accelerated the evolution of retail. Brands are having to produce more content, faster and better than ever before. At Asset Factory, our purpose is to surpass this expectation. To challenge norms and push boundaries. We make the customer experience as good as it can be for digital commerce retail. 

We provide the technology and support that enables our local brands to compete on the world stage, across all market segments. It’s not just your online web store anymore. It’s social commerce, engaging digital content, brand awareness campaigns and consistent customer experiences from the digital world into the retail and storefront world. Liberate yourself from the traditional content production processes and ecommerce barriers. Let’s work together to develop ideas that drive consumer demand and communicate your brand stories in ways never before experienced. This is only the beginning.

We’re here to support your content creation journey. Get in touch with us today.