Stolen Girlfriends Club Shoppable Runway
This is what we are all about! A quick turn around and straight to market.
Gone are the days of waiting months for runway collections to hit the shelves. Well, nearly gone. Consumers now expect that if they see it, they can buy it. So when Stolen Girlfriends Club booked in their runway show for their new collection at NZFW, they also made a cunning plan to ride the wave of publicity afterwards and maximise online sales.
On Monday Stolen Girlfriends Club's final samples were finished and ready to photograph.
We hosted SGC in our studio using our Horizontal Machine on Tuesday.
The final image files were ready the same day.
Then, they had just under a week to focus on perfecting the runway show and afterparty to launch the collection. Meanwhile, behind the scenes, the bulk of the collection stock was finished off and prepared for launch.
The launch party was a hit, and the products have been uploaded for their online store for customers to purchase. Not only is this smart business, it's exceptional customer service.
Stolen Girlfriends Club