Spotlight: Sam Hickey, Asuwere co-founder

Asuwere is a unique business concept based in Auckland that is changing the way men shop for their wardrobes. Founded by brothers Noah & Sam Hickey, we talked trends with Sam as he created content for the spring/summer season ahead.

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Sam Clode
Why Asset Factory is Great Full

Asset Factory is proud to partner with Great Full. This exciting new not-for-profit initiative works with NZ’s bustling creative industry to support children in need with all profit going towards Starship Foundation.

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Sam Clode
How Ziera Created ICONIC Content at Asset Factory

Large ecommerce marketplaces, such as The ICONIC or The Market are an ever-increasing part of the digital landscape. Their presence can be an exciting opportunity for brands to reach new customers but first, you’ve got to meet their exacting brand image requirements.

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Sam Clode
How to Schedule Instagram Posts

Hallelujah it’s here! After years of camera to computer to smartphone file & caption transfers, Facebook has just launched the most asked-for feature by marketers - Instagram Post scheduling. Here’s how to schedule Instagram posts in advance from your computer.

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Sam Clode
Spotlight: Benny Castles, WORLD Director & Designer

Benny Castles is a busy man. The Project Runway NZ judge steers the iconic NZ brand WORLD through multiple menswear & womenswear collections every year, each covering all bases from tailoring to tees to eveningwear and everything in between. We caught up with Benny at a recent Asset Factory photoshoot and got his thoughts on finding inspiration, retaining enthusiastic retail staff and creating a diverse in-store customer experience.

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Sam Clode
New Instagram Advertising Feature

This seemingly small addition is actually a big move. it signals Facebook Inc’s move to capitalise on ‘Visual Search’. Instagram’s Explore page is where users go to seek out new content and pages that align with their interests.

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Sam Clode
Spotlight: Tuhirangi Blair, Lucky Dip Clothing

Lucky Dip is one of New Zealand’s most exciting new brands. The company cuts an entirely different pattern in an industry reliant on mass production but the brand’s early success has very little to do with luck and a lot to do with talent. We spoke with founder Tuhirangi Blair about his latest project.

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Sam Clode
Spotlight: Steve Dunstan, Huffer founder

Now in their 22nd year of business, streetwear brand Huffer is one of New Zealand’s apparel success stories. We spoke with Huffer founder Steve Dunstan about bricks & mortar, working through business plateaux and creating content.

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Sam Clode
Asset Factory Launch Party

It’s official. We’re live and ready for business. Last Thursday was Asset Factory’s Launch Party - it’s a little overdue but very well-earned. Thanks to all of our attendees and everyone who made it such a great event.

Guests sipped Peroni & Soho Wines, trialled our 4 Smart Studio machines and were treated to a delicatessen feast.

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Daniela Diewock
The 3 Key Learnings from Facebook's F8 Conference

Each year Facebook holds a conference in San Jose for developers and entrepreneurs who build products and services around Facebook. This gives marketers just enough time to rip up their annual plan and adjust tactics to include the potential changes coming your way - if you know about them of course.

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Sam Clode
We're Hiring

We’ve rocked the world of product photography here in NZ so we need a rock star candidate with sales & business development experience to take Asset Factory to superstardom.

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Sam Clode
Spotlight: Weaver

Weaver believes every space should evoke meaning, celebrate life and connect people. Crafted by hand from 100% pure New Zealand wool the rugs are lovingly shaped to perfection by Nepali Artisans. We put entrepreneur Rachel Alexander, Managing Director of Weaver, in the spotlight and chatted about her sustainable rugs.

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Daniela Diewock