Google has just announced an exciting additional channel for brands using Google Shopping to target customers: YouTube.
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Asuwere is a unique business concept based in Auckland that is changing the way men shop for their wardrobes. Founded by brothers Noah & Sam Hickey, we talked trends with Sam as he created content for the spring/summer season ahead.
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With the rising tide of brands publishing video content, there’s a medium still one medium many retailers have yet to explore fully: Digital signage displays.
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Find out the top 3 social media news items to get unearthed this September including 2 leaks that were never meant to see the light of day so early. This is your head start.
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Asset Factory is proud to partner with Great Full. This exciting new not-for-profit initiative works with NZ’s bustling creative industry to support children in need with all profit going towards Starship Foundation.
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Large ecommerce marketplaces, such as The ICONIC or The Market are an ever-increasing part of the digital landscape. Their presence can be an exciting opportunity for brands to reach new customers but first, you’ve got to meet their exacting brand image requirements.
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Hallelujah it’s here! After years of camera to computer to smartphone file & caption transfers, Facebook has just launched the most asked-for feature by marketers - Instagram Post scheduling. Here’s how to schedule Instagram posts in advance from your computer.
Benny Castles is a busy man. The Project Runway NZ judge steers the iconic NZ brand WORLD through multiple menswear & womenswear collections every year, each covering all bases from tailoring to tees to eveningwear and everything in between. We caught up with Benny at a recent Asset Factory photoshoot and got his thoughts on finding inspiration, retaining enthusiastic retail staff and creating a diverse in-store customer experience.
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This seemingly small addition is actually a big move. it signals Facebook Inc’s move to capitalise on ‘Visual Search’. Instagram’s Explore page is where users go to seek out new content and pages that align with their interests.
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This ain't ecommerce, it's a goddamn arms race.
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Consumers want as much information as possible about their next product purchase online, but how many images do they expect to see of each product?
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Lucky Dip is one of New Zealand’s most exciting new brands. The company cuts an entirely different pattern in an industry reliant on mass production but the brand’s early success has very little to do with luck and a lot to do with talent. We spoke with founder Tuhirangi Blair about his latest project.
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Now in their 22nd year of business, streetwear brand Huffer is one of New Zealand’s apparel success stories. We spoke with Huffer founder Steve Dunstan about bricks & mortar, working through business plateaux and creating content.
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It’s official. We’re live and ready for business. Last Thursday was Asset Factory’s Launch Party - it’s a little overdue but very well-earned. Thanks to all of our attendees and everyone who made it such a great event.
Guests sipped Peroni & Soho Wines, trialled our 4 Smart Studio machines and were treated to a delicatessen feast.
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Each year Facebook holds a conference in San Jose for developers and entrepreneurs who build products and services around Facebook. This gives marketers just enough time to rip up their annual plan and adjust tactics to include the potential changes coming your way - if you know about them of course.
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Instagram’s new feature will help brands turn audiences into customers.
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We put the photographer and director of Thievery in the spotlight. Read his full interview here.
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The newest edition to our studio has arrived. Meet our multi-angle Eclipse Machine. There is a lot to say about our new baby, but first, take a look at what she can do.
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Our content machines, many DSLR cameras and even some phones take large images that are big enough to print but did you know that your website visitors don’t always need to see the biggest image file possible?
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We’ve rocked the world of product photography here in NZ so we need a rock star candidate with sales & business development experience to take Asset Factory to superstardom.
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