Huffer Case Study
Established in 1997, clothing brand Huffer stands out as one of the biggest fashion success stories to emerge from New Zealand. Huffer's founding principles of innovation and style helped the company thrive over the past 2 decades, growing to 7 flagship stores, an online store and supplier to over 150 stockists. But, they're a small team of talented individuals managing to compete without the luxury of time in the most competitive market in the world; streetwear. Huffer is a well oiled machine but what began as a small start-up, now commands much more fuel.
Across 4 seasonal drops and an additional Christmas delivery, the team at Huffer must launch hundreds of new products across the categories of womenswear, menswear and accessories. They need to quickly produce visual content to market their product lines across their stores, website, eDMs and social media. Additional to image production for these direct channels, Huffer supplies their various stockists with imagery, many of whom require adherence to their own specific image criteria..
How Huffer works with Asset Factory:
Huffer is Asset Factory's first and longest-standing client. The team visits with their products, props and talent and opts for our DIY approach. They book out all four zones to set up a factory line. Efficiently moving products from the Vertical Machine or Horizontal Machine to the Live Machine and traditional studio in the same day. Huffer select final images on-site then export the selections in the file type variations once they're happy with the results.