Blog

2021 wrap up

2021 in summary! 2021 has been anything but ordinary. Although it’s been hard, our team recognises the importance of celebrating the wins, big and small.

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Post-COVID

Jo and Andy Mackie share their thoughts on customer behavioural change, the opportunities and what this new landscape looks like.

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Ecommerce Sales

According to NZPost, online spend in October 2021 was up 71% year on year and hit a massive $765 million. Let’s talk about it.

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Reso

As Reso’s chosen ecommerce content partner, we are excited to share the assets that fuelled their website rebuild.

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One Stop Shop

We have developed techniques that enable us to shoot both your ecommerce assets and creative social content in one shoot.

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NZ Herald

“Kiwi duo’s machines produce retail photographs without a photographer”
Article written by Damien Venuto, Business Reporter.

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The Register

“Contactless Content Creation: Asset Factory aids businesses during Lockdown” Article written by Mollie Edwards from ICG.

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creative-lighting

At Asset Factory, we understand the importance of brand and being able to tell your story through content. Soo, let’s talk lighting…

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Carbon Soldier children's clothing on-model photoshoot creative with green background

Meet Carbon Soldier

Carbon Soldier, forging their own path. As Carbon Soldier’s content partner, we are excited to share this story of creativity, collaboration and trust. Meet Barbara

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